Hey there, my name is

Carissa Pray,

I’m a Digital Designer & Art Director based in Baltimore, MD, spending the last ten years creating thoughtful visual systems that blend design, storytelling, and art direction for outdoor and purpose-led brands.

I approach creative with an omnichannel mindset — thinking beyond what something looks like to where it lives, who it’s for, and how it should make them feel. The work I’m most drawn to starts with a real human insight and turns it into something people genuinely want to engage with.

My process is collaborative and hands-on, spanning concept development, campaign creative, digital design, and art direction from early ideas through final execution. I’m currently a Creative Designer at LifeStraw, helping lead campaign development and shape the digital ecosystem across the Outdoor and Emergency categories.

s e l e c t e d w o r k s

designing for athletes, adventurers & social good